Whenever I go to Sachs, or Macy’s and are in the cosmetics section which has all the perfumes and colognes, they hold out a card with a fragrance on it and 90% of the people grab the card and smell it. What percent of people buy? I don’t know but I know this; more people buy when someone puts something in their hand than if they had no one there to do that.
Fragrance In Your Face
Posted on Wednesday, January 22, 2014