The Daily Locker Room

Messages to live your very best life
by Coach Gigs & Guests

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Fragrance In Your Face

Whenever I go to Sachs, or Macy’s and are in the cosmetics section which has all the perfumes and colognes, they hold out a card with a fragrance on it and 90% of the people grab the card and smell it. What percent of people buy? I don’t know but I know this; more people buy when someone puts something in their hand than if they had no one there to do that.

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